Cancel Flow ROI Calculator
How much MRR would a cancel-flow save you each month? Enter your numbers and find out in 10 seconds.
Enter your numbers
Customers who click "cancel" per month
Average monthly subscription value
Enter your monthly cancellations and ARPU above to see your ROI.
How the cancel flow actually works
Customer clicks cancel
Stripe fires a webhook the moment cancel_at_period_end turns true. MRRescue intercepts it in real time.
Immediate email + 3-day follow-up
Day 0: pause offer. Day 3: personalized discount (30% off or 40% for VIP). Day 7: final reminder. Each email adapts based on customer segment.
Exit survey on day 3
The day-3 email includes a 4-option exit survey. Based on the reason (price, usage, feature, competitor), the customer lands on a tailored save page with a matching offer.
One-click save — automatic Stripe action
Clicking 'Pause' or 'Claim discount' triggers an immediate Stripe API call. No manual work. The subscription is updated automatically.
Frequently asked questions
What is a realistic save rate for a cancel flow?
Across SaaS products, cancel-flow save rates range from 20% to 45% of cancellation attempts. The main factors are ARPU (higher ARPU = customers more receptive to pause offers), offer type (pause converts better than discounts for most products), and timing. MRRescue customers typically see 28–42%.
See your full MRR at risk across all vectors →What's the difference between a pause save and a discount save?
A pause save extends the subscription trial by 30 days at no charge — the customer stays subscribed and you retain them long enough to re-engage. A discount save applies a coupon (30% or 40% off for 3–6 months) directly to their Stripe subscription. Pauses typically convert better because they require no financial commitment from the customer.
Does the cancel flow work for annual subscriptions too?
Annual subscriptions rarely trigger a cancel flow since customers set cancel_at_period_end at renewal time rather than immediately. The cancel flow is most effective for monthly subscriptions where customers can cancel before the next billing date.
How does MRRescue detect cancel intent?
MRRescue listens for the customer.subscription.updated Stripe webhook event where cancel_at_period_end flips to true. This fires the moment a customer cancels from your billing portal — no code changes needed on your end.
Complete your analysis
Failed Payment Recovery Calculator
How much MRR are failed payments costing you — and how much is recoverable?
Churn Benchmark Grader
Grade your churn rate A–F against industry benchmarks for your ARPU and segment.
MRR Leakage Calculator
Total MRR at risk across failed payments, cancellations, and expiring cards.
Turn cancellations into saves automatically
MRRescue deploys pause offers, discount offers, and exit surveys the moment a customer clicks cancel — no code required. 14-day free trial.